lalilo

LALILO

Navigating throught a teacher's constraints : how to facilitate the onboarding when you can only use a new app at work after that 20 kids are setup ?

Product designer 2020

CONTEXT

This is only the result of a recruiting exercise. But it helped me grasp what kind of problems face the startups in edtech during the week I spend on it.

To find a solution to this problem, I went throught a research phase :

- User journey map
- Heuristics
- Data analysis
- Users research

And a design phase :

- Competitive analysis
- Design principles
- Solution's functionnal blueprint
- Design flow and UI
- Prototype
- KPI's definition

THE PROBLEM

Lalilo had observed a significative drop during their onboarding flow. There was 6 steps to it, and multiple parts suffered severely form a drop of potentials members.

What could be the cause of these drops, and which solutions could improve the onboarding ?

lalilo-recherche

RESEARCH : USER JOURNEY, DATA ANALYSIS AND HEURISITICS

From the map, the data and the heuristics, we could think that the drops are due to a lack of transparence. This is resulting in creating expectations that'll never be meet, and instead he will be ask to give a lot of informations without perceiving the direct outcome

lalilo-userflow

FUNCTIONNAL BLUEPRINT

The new flow would address more directly teachers, with clear solutions depending on their knowledge of Lalilo. For every case, it could be done in 4 steps :

1. Inspire : How will they be a better self with our service
2. Greet : Start building the relationship right away by show them you speak human
3. Guide : Make the user interacting with the project in a way that's empowering her after 30s on it.
4. Help : Lend a hand at the end. Could be needed for some, even after the best onboardinge ever.

KPI

This flow could be judged on :

1. Conversion rate improvement from actual datas
2. Using HEART framework from Google to enrich the conversion rate with a measurement closer to user's sense of satisfaction
3. Connect this framework to a global satisfactory measurement to have a deeper sense of our product likability, and the strenght of the connection users make with Lalilo.